TSUTAYA is running a campaign for Nintendo DS game KONAMI's "NEW LovePlus," offering a "Girlfriend Diagnosis" that can be played even without the game software, starting today, November 11th.

2011.11.11 Press Releases
Culture Convenience Club Co., Ltd.

—Find your perfect "girlfriend" at TSUTAYA—

Culture Convenience Club Co., Ltd. (Tokyo Headquarters: Shibuya-ku, Tokyo; President and CEO: Muneaki Masuda), which operates TSUTAYA stores nationwide, will release TSUTAYA original content, "NEW LovePlus Girlfriend Diagnosis," on November 11, 2011, as part of a campaign for KONAMI's "NEW LovePlus," a game that is generating buzz this winter, through its "TSUTAYA de DS" service for the Nintendo DS® series (Nintendo 3DS®/DSi LL/DSi/DS Lite/DS).

"Girlfriend Diagnosis" is a feature that allows you to check your compatibility with the three "girlfriends" that appear in "NEW LovePlus". When users answer questions from their "girlfriend" with Yes/No, the system diagnoses the perfect "girlfriend" for them based on their responses and recommends the ideal "girlfriend" for users who say, "They're all so cute, I can't choose!"

"NEW LovePlus Girlfriend Diagnosis" is compatible with all Nintendo DS series consoles, so even those considering purchasing a Nintendo 3DS can enjoy it.

Additionally, we will be releasing promotional videos for "NEW LovePlus" (※3DS exclusive content), character profiles, and a game software introduction page, as well as other content for those who can't wait for the release.

Following "Working at TSUTAYA" which was released in October, "TSUTAYA de DS" will continue to offer content unique to TSUTAYA, and in addition to this "Girlfriend Diagnosis," we plan to provide new content for users to enjoy when "NEW LovePlus" is released.

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Details of the "NEW LovePlus" x "TSUTAYA de DS" campaign

■ Campaign Period
November 11, 2011 (Friday) 10:00 AM - December 14, 2011 (Wednesday) 7:00 PM

■Campaign details
(1) [For DS & 3DS owners] Girlfriend Diagnosis
The game asks users Yes/No questions based on the theme "If you were a male high school student," and then uses their answers to diagnose which "girlfriend" they would be most compatible with in "NEW LovePlus."
(2) [For DS & 3DS owners] Introducing characters and new features
Here are the profiles of the three "girlfriends". In addition, a whole host of new features that fully utilize the capabilities of the 3DS were unveiled.
(3) [For 3DS owners only] Promotional video (2D video) released

*This service cannot be received on Nintendo DS, DS Lite, DSi, or DSi LL.

■How to participate
Bring your Nintendo DS series console to a participating TSUTAYA store, access Nintendo Zone, and touch "TSUTAYA de DS" to participate in the "NEW LovePlus" x "TSUTAYA de DS" campaign.

■ Participating stores for "TSUTAYA de DS"
110 TSUTAYA stores that sell games will be included in this offer.

*The participating stores are: http://tsutaya.jp/deds/ Please take a look.

■Product overview
Product name: NEW LovePlus
Compatible models: Nintendo 3DS
Manufacturer: KONAMI
Manufacturer's suggested retail price: 6,980 yen (tax included)

©Konami Digital Entertainment
Nintendo 3DS, Nintendo DS, and DS are registered trademarks or trademarks of Nintendo Co., Ltd.

Documents related to this matter

TSUTAYA is running a campaign for Nintendo DS game 'NEW LovePlus' by KONAMI.

Inquiries regarding this matter
Culture Convenience Club Co., Ltd.
TSUTAYA Business Public Relations Representative: Yuta Takahashi
TEL: 03-6800-4464／FAX: 03-3760-6020