Hitachi's stores, "Hitachi Chain Stores," have started offering T-point services.

2012.08.06 Press Releases
Hitachi Consumer Marketing Co., Ltd. / Culture Convenience Club Co., Ltd.

—Earn and use T-points when you purchase Hitachi home appliances or use Hitachi services!—

Hitachi Consumer Marketing Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Koichiro Nakamura; hereinafter "Hitachi CM") and Culture Convenience Club Co., Ltd. (Tokyo Headquarters: Shibuya-ku, Tokyo; President and CEO: Muneaki Masuda; hereinafter "CCC"), which operates Japan's largest*1 common point service "T-POINT"*2, are pleased to announce that they will begin offering T-POINT services at Hitachi's local home appliance stores, "Hitachi Chain Stores," starting in October 2012. Prior to the launch of the service, we will begin accepting applications from participating stores wishing to introduce the T-POINT service starting in August 2012.

Hitachi Chain Store is a community-based home appliance retailer that provides meticulous services such as sales, installation, and repair of Hitachi home appliances. Customers who have a "T-CARD" *3 can earn and use "T-POINT" when purchasing Hitachi home appliances such as televisions, refrigerators, and air conditioners sold at Hitachi chain stores. Customers who do not have a "T-CARD" can apply for one at Hitachi Chain Store locations. Hitachi CM will launch its service in October 2012 and will gradually expand its service nationwide.

Since April 2011, CCC has been working to expand the "T-POINT" program to locally-based stores. With this partnership with Hitachi CM, we will be able to provide the service as a point program that is even more deeply rooted in the local community. CCC will continue to work with various local businesses and stores to revitalize communities through "T-POINT," aiming to further enhance the value of "T-POINT" and improve customer satisfaction.

Through this partnership, Hitachi CM will not only provide T-POINT services to customers who regularly use Hitachi chain stores, but will also encourage 40.93 million T-CARD users who do not currently use Hitachi chain stores to visit and experience Hitachi chain store services. Hitachi Chain Store will provide home appliances and various services through friendly, courteous, and meticulous service closely tailored to the local community.

[Overview of T-POINT service at "Hitachi Chain Store"]

■Service start date: October 2012
■ Participating stores: Hitachi chain stores nationwide that accept T-POINT

*We plan to gradually expand the number of retailers carrying this product.

■ T-POINT can be earned and used.
■T-POINT accrual rate: 1 point will be awarded for every 200 yen (tax included) (planned)
■T-POINT usage rate: 1 point = 1 yen (can be used)
■T-POINT service eligible products: Hitachi home appliances, event visitor benefits, etc.

*Purchases involving construction estimates of 500,000 yen (including tax) or more are not eligible for T-POINT service.

*1 As of June 30, 2012, the number of unique active members who have used their T-CARD in the past year, and who hold multiple cards (counted as one person), is 40.93 million, and the number of T-POINT partner companies is 88 companies and approximately 47,000 stores.
*2 The common point service "T-POINT" was launched in October 2003 and has grown into a point service with 40.93 million members as of the end of June 2012, representing one in three people in Japan (active members who have used a T-CARD in the past year, and unique members who hold multiple cards are counted as one person). T-POINT are partnered with 88 companies and approximately 47,000 stores, including TSUTAYA, FamilyMart, ENEOS, Gusto, Alpen, Camera Kitamura, Gyukaku, Yahoo! Shopping, ZOZOTOWN, and can be used in a wide range of areas closely related to daily life, such as corporate employee benefit programs.
*3 The T-CARD is a common card that allows you to earn and use T-POINT based on the amount spent at T-POINT partner companies. T-CARD are issued at the stores of 23 companies, including TSUTAYA, FamilyMart, ENEOS, and Camera Kitamura.

Documents related to this matter

Hitachi's stores, "Hitachi Chain Stores," have started offering T-POINT services.

Inquiries regarding this matter
Culture Convenience Club Co., Ltd.
Public Relations Representative: Ando
TEL: 03-6800-4464