Maruetsu and CCC sign T-POINT program agreement.

2012.10.05 Press Releases
Maruetsu Co., Ltd. / Culture Convenience Club Co., Ltd. / T-Point Japan Co., Ltd.

Maruetsu Co., Ltd. (Head office: Toshima-ku, Tokyo; President and CEO: Keizo Takahashi; hereinafter "Maruetsu") and Culture Convenience Club Co., Ltd. (Tokyo Head office: Shibuya-ku, Tokyo; President and CEO: Muneaki Masuda; hereinafter "CCC") have concluded an agreement regarding the introduction of the T-POINT program at Maruetsu stores.

In accordance with this agreement, Maruetsu and CCC will sequentially introduce the "T-POINT" common point service, operated by T Point Japan Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Muneaki Masuda), a subsidiary of CCC, to Maruetsu's food supermarkets "Maruetsu," "Maruetsu Petit," "Linkos," and "Uoetsu," starting in November 2012. As of the end of August 2012, the T-POINT service had 48,984 participating stores across 88 companies nationwide, with 41.88 million users. *1 This is Japan's largest common point service, used by one in three people in Japan.

According to the Household Expenditure Survey (2011) published by the Ministry of Internal Affairs and Communications, food consumption (excluding eating out) accounts for 19% of household spending, suggesting that food supermarkets are extremely familiar to consumers. Furthermore, in a survey conducted by CCC among its female members aged 30 and over, supermarkets were among the top industries that customers would like to see offer T-POINT for earning and using. Based on this data, we anticipate a significant increase in demand from customers who already have a T-CARD and are now using Maruetsu as a new customer, following the launch of the T-POINT service at Maruetsu. Furthermore, customers can now accumulate points according to their lifestyle, such as using "Maruetsu" near their home and "Maruetsu Petit" in urban areas or near their workplace. By providing a point service that can be used in various industries nationwide, we aim to further improve convenience for our existing Maruetsu customers.

While Maruetsu has been offering its own point service at some stores, starting this fiscal year, we will create even more incentives for customers to visit our stores by implementing effective promotional measures for the T-POINT program from a strategic perspective, so that customers can use our services with familiarity and trust.

Further details regarding the T-POINT service at Maruetsu will be announced at a later date when the service begins.

*1 A unique member is counted as one person if they are an active member who has used their T-CARD in the past year and holds multiple cards.

Documents related to this matter

Maruetsu and CCC sign T-POINT program agreement.

Inquiries regarding this matter

T Point Japan Co., Ltd.
Public Relations Representative: Ando
TEL: 03-6800-4464

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