Tokyo R Real Estate and Tsutaya Bookstore present "Housing" proposals and exhibit "The Editing House".

2013.02.18 Press Releases
Culture Convenience Club Co., Ltd.

—Daikanyama Tsutaya Bookstore to open a limited-time pop-up store at "HOUSE VISION 2013 TOKYO EXHIBITION"—

Culture Convenience Club Co., Ltd. (President and CEO: Muneaki Masuda; hereinafter referred to as "CCC"), which operates Daikanyama TSUTAYA BOOKS, and Tokyo R Real Estate (Open A Co., Ltd.: Masataka Baba / Speak Co., Ltd.: Atsumi Hayashi and Hiroya Yoshizato) are proposing the "House for Editing".
People choose books, movies, and music according to their preferences, and create their own personal style.

We foresee a time when the right to edit one's own living space will shift to each individual.
This time, through a collaboration with Tokyo R Real Estate, a leader in renovation projects, we propose a quintessential example of a "home that users can freely customize."

By breaking down each individual component or material that makes up a house, as well as their combinations and processes, and by rethinking space as a tool for editing, we will create an exhibition house that gives visitors the realization that "homes can be edited more freely."

Please come to the venue and experience the full-scale proposals for yourself.

[Tokyo R Real Estate and TSUTAYA BOOKS (CCC) are co-authoring and releasing a book.]

To coincide with the exhibition, Tokyo R Real Estate and TSUTAYA BOOKS will publish a book co-authored by them.
This book is a catalog of "home editing materials" for an era where "the right to edit one's home shifts to the homeowner."
This book is packed with tips for redecorating your home.

Book Title: "R Real Estate Toolbox - For Editing Your Home"
Authors: Tokyo R Real Estate + TSUTAYA BOOKS (CCC)
Release date: Saturday, March 2nd *Pre-sale available at the HOUSE VISION venue
Available nationwide from Friday, March 22nd.
Published by: Hankyu Communications
Price: 1260 yen (tax included)

[Daikanyama TSUTAYA BOOKS to open a limited-time pop-up shop at "HOUSE VISION 2013 TOKYO EXHIBITION"]

Daikanyama TSUTAYA BOOKS will be opening a pop-up shop for a limited time in the shared facilities of "HOUSE VISION 2013 TOKYO EXHIBITION".

Based on the theme of HOUSE VISION, which revolves around the keyword "housing," we will be selling approximately 3,000 books selected by the concierges of Daikanyama TSUTAYA BOOKS.

In addition to a selection of architecture books, this original curated collection combines lifestyle themes such as "travel," "literature," "car life," "cooking," and "art" to re-examine "home" from a different perspective.

During the event, a Starbucks event truck will be set up in the plaza, where visitors can enjoy books and coffee.
We will also be creating a Book & Cafe within the exhibition venue.

What is HOUSE VISION 2013 TOKYO EXHIBITION?

"Visualizing a new industrial vision"
HOUSE VISION 2013 TOKYO EXHIBITION

HOUSE VISION – A project that envisions "homes" as crossroads of diverse industries: Let's build homes with new common sense.

HOUSE VISION aims to awaken consciousness.
The future of energy, transportation, and home appliances, as well as the forms of communities and families,
The services and forms of fulfillment are all condensed and expressed within the concrete object of "home."
This will create connections between companies, between companies and consumers, and between creators and society.
We want to create an effective opportunity to stimulate the awakening of new industries.

HOUSE VISION 2013 TOKYO EXHIBITION aims to disseminate a "new common sense" to a wider audience, and to accelerate the improvement of "housing literacy"—that is, the ability of those who receive this "new common sense" to realize a home that suits their lifestyle by effectively utilizing experts.

[Event Overview]
Dates: March 2 (Sat) - 24 (Sun), 2013, 11:00 - 20:00 (Last admission 19:30)
Venue: Special venue in front of Odaiba/Aomi Station (Waterfront Subcenter, J Ward / 2-1 Aomi, Koto-ku, Tokyo)
Venue area: 144,441 square meters
Access
From Shimbashi Station on the JR Tokaido Line, Yamanote Line, Keihin-Tohoku Line, Yokosuka Line, Tokyo Metro Ginza Line, and Toei Asakusa Line, take the Yurikamome Line and get off at Aomi Station: 2-minute walk.
Exhibition Director: Kenya Hara
Planning and Coordination: Sadao Tsuchiya
Venue design: Kengo Kuma

Participating companies 
 Beyond Housing | LIXIL x Toyo Ito
 ・A Home of Mobility and Energy | Honda x Sou Fujimoto
 • Regional Community | Future Living Research Group × Riken Yamamoto, Hirokazu Suemitsu, Shunji Naka
   (Future Life Research Group...MEC eco-life (Mitsubishi Estate Group))
   Mitsui Fudosan Residential, Nomura Real Estate, Misawa Homes,
   Toshiba, Rohm, KDDI Research Institute, Nippon Paint, Showa Aircraft Factory)
 ・Suki no Ie (House of the refined taste) | Sumitomo Forestry x Hiroshi Sugimoto
 • Furniture House | MUJI x Shigeru Ban
 ・The Ultimate Room | TOTO/YKK AP x Yuri Naruse/Jun Inokuma
 ・The Editor's House | TSUTAYA BOOKS x Tokyo R Real Estate
 • [Vertical Environment Greening] Suntory Midorie x Azuma Shin 

Documents related to this matter

Tokyo R Real Estate and TSUTAYA BOOKS present "Housing" proposals and exhibit "The Editing House".

Inquiries regarding this matter

Culture Convenience Club Co., Ltd.
President's Office Public Relations TEL: 03-6800-3570
Contact Person: Takuya Hokazono
E-mail: takuya.hokazono@ccc.co.jp