SHIBUYA O-Group and TSUTAYA agree on naming rights. Four stores, including "TSUTAYA O-EAST," will open in December. "Tsutaya Rock Festival 2014" will be held simultaneously at four O-Group venues on April 1st.

2013.11.29 Press Releases
Culture Convenience Club Co., Ltd. Entertainment Business Division / Shibuya Television Co., Ltd.

- Linking live performances with CD purchases, actively developing new talent discovery and recommendations -

Culture Convenience Club Co., Ltd. Entertainment Business Division (hereinafter referred to as "TSUTAYA"), which operates "TSUTAYA" stores nationwide that sell music CDs, etc., has reached an agreement with Shibuya Television Co., Ltd., which operates live music venues and other facilities in Shibuya under the "Shibuya O-Group" brand, to acquire the naming rights to four stores (see table below), including "SHIBUYA O-EAST."

With the acquisition of naming rights, TSUTAYA will strengthen its efforts to link live performances with CD purchases and rentals, and will expand the number of live events aimed at CD purchasers, such as "TSUTAROCK," "T-GROOOVE," and "Wear the Music!", as well as work with live music venues and TSUTAYA sales floors to discover and recommend new artists.

Additionally, in early 2014, we will introduce a T-POINT service for purchases of drinks and other items at four live music venues, and will carry out new music database marketing in collaboration with live music venues and CD shops. By delivering "good music" to more music fans, we will strive to revitalize new artists and the music industry.

Live music venue acquires naming rights and launches T-POINT service

New name from December Current name as of November Capacity
1 TSUTAYA O-EAST SHIBUYA O-EAST 1,300 people
2 TSUTAYA O-WEST SHIBUYA O-WEST 600 people
3 TSUTAYA O-nest SHIBUYA O-nest 250 people
4 TSUTAYA O-Crest SHIBUYA O-Crest 250 people

Tsutaya's initiative to link live performances with CD purchases - "Tsutaya Rock Festival 2014"

As part of TSUTAYA's rock campaign (Tsutaya Rock Campaign), a special live concert will be held simultaneously at four O-Group venues: O-EAST/O-WEST/O-nest/O-Crest on Tuesday, April 1st, 2014. Performing artists include TOTALFAT, KEYTALK, and Kinoko Teikoku, with more artists to be announced in the future. We are also planning an original live performance by Onmyo-za in February, and will be planning a number of other events.

Logo mark of each live hall

*The renewal of the signs at each live music venue will be completed by December 6th.

Other initiatives by TSUTAYA and Shibuya O-Group

1. T-POINT Service
The T-POINT service is scheduled to be launched in early 2014, allowing customers to earn T-POINTs by presenting their T-CARD when purchasing drinks and other items at four stores: TSUTAYA O-EAST, TSUTAYA O-WEST, TSUTAYA O-nest, and TSUTAYA O-Crest.

2. Sale of concert tickets and provision of concert information at SHIBUYA TSUTAYA
SHIBUYA TSUTAYA, located in front of Hachiko intersection, which is considered the entrance to Shibuya, has begun selling tickets for same-day live performances at TSUTAYA O-EAST, TSUTAYA O-WEST, TSUTAYA O-nest, and TSUTAYA O-Crest venues, as well as providing information about live performances.

About TSUTAYA

Of the approximately 1,460 TSUTAYA stores nationwide, approximately half carry the CD and DVD sales brand "TSUTAYA RECORDS."Since last year, we have launched "Tsutawa Rock," "T-GROOOVE," and "Wear The Music" as an initiative to propose new "music experiences" that combine live performances with CD purchases and rentals. Up until now, many bands have held live performances at the various live houses operated by O-Group.

About SHIBUYA O-Group

EAST opened in February 1991 as Tokyo's first large-scale live hall with a capacity of around 1,000 people. In 1993, a live hall building was completed on the land across the street, housing WEST, which could accommodate 600 people, and NEST, which could accommodate 250 people. In December 2003, when EAST was rebuilt, O-EAST reopened as a five-story live music space with a capacity of 1,300 people and O-Crest with a capacity of 250 people. In addition, a new live music venue, Shibuya BURROW, opened in September 2013. Located in the heart of Shibuya, the cultural epicenter, along with the many clubs and live music venues in the neighborhood, the venue continues to support live performances by a variety of bands that represent the times. In 2011, Shibuya celebrated the 20th anniversary of the opening of the live music hall, and O-Group will continue to support all forms of entertainment, with a focus on music, by taking advantage of Synapse, which has multiple venues with different capacities.

Materials related to this matter

SHIBUYA O-Group and TSUTAYA agree on naming rights. Four stores, including "TSUTAYA O-EAST," will open in December. "Tsutaya Rock Festival 2014" will be held simultaneously at four O-Group venues on April 1st.

Inquiries regarding this matter

Culture Convenience Club Co., Ltd. Entertainment Business Division
Public Relations Officer: Yuta Takahashi TEL: 03-6800-4764