Enjoy Home at TSUTAYA! This summer, let's spend time at home with your children enjoying entertainment content.
2020.07.20
Press Releases
TSUTAYA BOOKS Co., Ltd.
- Find content for parents and children to enjoy together in "#AllTheFunThingsOfSummer" and "#WhatMyKidsDidToday" -
TSUTAYA (hereinafter referred to as "TSUTAYA"), a nationwide chain of Tsutaya Bookstores Co., Ltd., will be proposing entertainment content for parents and children to enjoy together under the theme "Enjoy Home at TSUTAYA!" this summer, when people will be spending more time at home.
TSUTAYA Summer Campaign 2020:http://tsutaya.jp/summercp2020/
According to a "Parent-Child Relationship Survey" (conducted by CCC MARKETING HOLDINGS Co., Ltd.'s "T Survey") conducted on 904 men and women living with children aged from preschool to junior high school, the top answer for "entertainment content that parents and children have spent more time enjoying together" during the self-restraint period due to the COVID-19 pandemic was "video streaming," followed by "rental DVDs/Blu-rays" and "board games/card games."Furthermore, over 50% of parents and children who responded that they now spend more time enjoying these entertainment contents together also responded that their parent-child relationship has become "even more harmonious" or "better than before."
This also suggests that enjoying communication through entertainment and spending time with children during "time spent at home" leads to harmonious parent-child relationships.
Therefore, this summer, as people will be spending more time at home, TSUTAYA will be running a user-participation campaign to introduce entertainment content. In addition, we will use Twitter and Instagram to introduce daily entertainment content recommended for "parent-child time at home."
Introducing recommendations through user participation! "#What did my parents and kids do today" campaign
We will be running a "#What did my parents and kids do today" posting campaign on Twitter and Instagram, where you can find out what you did and what you will do during your daily "time at home with your kids."
50 people will be randomly selected from those who post pictures of movies they watched together with their children, books they read together, games they played together, etc. with the hashtags "#WhatWeDidTodayAsAFriend" and "#enjoyhome" and will receive 1,000 T-POINT. Please post about the fun times you spend with your children through entertainment.
Period: July 20th (Monday) to September 30th (Wednesday)
Details: 50 people will be randomly selected to receive 1,000 T-POINT from those who post photos of content they enjoyed with their children using the hashtags "Today we did this as a parent and child" and "#enjoyhome."
Announcement method: Winners will be contacted via direct message from the official TSUTAYA Twitter account (＠shop_TSUTAYA).
TSUTAYA's recommendations are posted on Twitter every day! "#All the fun things to do in summer"
On TSUTAYA's official Twitter account (@shop_TSUTAYA) and Instagram account (@tsutaya.official), we will be introducing "content that parents and children can enjoy together" recommended by TSUTAYA from a wide range of content, including videos, music, books, games, and board games, using the hashtag "#AllFunThingsToDoInSummer"
In addition, store staff will post recommendations on their Twitter accounts across the country using the same hashtag. Please enjoy the recommendations of your local TSUTAYA staff.
This summer, TSUTAYA will be proposing content that can be enjoyed by people of all ages from various angles under the theme "Enjoy Home at TSUTAYA!" for people who will be spending more time at home.
Materials related to this matter
Enjoy Home at TSUTAYA! This summer, let's spend time at home with your children enjoying entertainment content.Inquiries regarding this matter
TSUTAYA BOOKS Co., Ltd. Public Relations Unit
TEL：03-6800-4764 MAIL：tsutaya_pr@ccc.co.jp
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