[CCC Marketing x Raksul] "Targeted DM powered by T-DM" for T-members begins full-scale proposal to local T-Point partner stores

2021.06.03 Press Releases
CCC Marketing Co., Ltd.

- Direct mail service that can send nationwide even in small lots of 1,000 pieces -

CCC Marketing Co., Ltd. (Head office: Shibuya-ku, Tokyo; CEO: Kazuhiko Kitamura; hereinafter referred to as "CCC Marketing") is now offering its direct mail (hereinafter referred to as "DM") service, "Targeting DM powered by T-DM," to local T-Point partner stores, including independent shops (sole proprietors) across the country.

街の個人商店も気軽にPR！ダイレクトメールでニーズにマッチしたT会員へ訴求 効率的なDMの発送で、環境に配慮したエコなプロモーションにもつながる

Recently, with the expansion of remote work and online services in the "new lifestyle," attention has been focused on direct mail, which can deliver information directly to customers' homes.

Raksul Co., Ltd., which operates the CCC Marketing and printing/customer acquisition support sharing platform "Raksul," provides appropriate and high-quality segmentation to its more than 55 million T-members*1 and offers "Targeting DM powered by T-DM," a one-stop service that handles everything from application to ordering, creative production, and shipping on the "Raksul" platform. Compared to the "T-DM" that CCC Marketing has traditionally offered, orders can be placed in small lots of a minimum of 1,000 letters, making it easy for even small businesses such as local independent shops to use. This service combines immediacy, flexibility, and ease of use, allowing you to deliver direct mail to customers in a short amount of time.

In this full-scale proposal, we will begin gradually providing information to local T-Point partner stores, such as individual shops (sole proprietors), through T-Point agents nationwide, so that they can effectively utilize "Targeted DM powered by T-DM."By utilizing the ordering system of "Targeting DM powered by T-DM," which is based on proposals from agencies for measures designed to suit various business types and scales, we will support promotions that deliver the most appropriate DM to T members that match their needs, such as age, gender, target demographic, and people living in the trade area.

In addition, T-members who receive direct mail will be able to receive more tailored information through the appropriate segmentation of "Targeted Direct Mail powered by T-DM," which will help reduce the sending of unnecessary direct mail. By efficiently sending the necessary information to the customers who need it, you can carry out more environmentally friendly promotions.

*1: The number of T-members authorized to receive "T-DM".

Overview of "Targeting DM powered by T-DM"

[Service details]
・Starting from 150 yen per letter, minimum order quantity of 1,000 letters can be sent
- It is possible to specify shipping destination segments based on gender, age, address, and survey results.
・Shipping within 3 business days from the order confirmation date
・For orders over 1,000, additional shipments can be made in increments of 1.
- Easy ordering by selecting the size, number of copies, and shipping date

Materials related to this matter

[CCC Marketing x Raksul] Launches full-scale proposals for "Targeted Direct Mailing powered by T-DM" for T-members to local T-Point partner stores

Inquiries regarding this matter

CCC Marketing Co., Ltd.
Public Relations Officer: Nonaka
TEL: 03-6800-4464