CCC Marketing provides brand marketing support by combining group assets

2022.04.28 Press Releases
CCCMK Holdings Co., Ltd.

--[70 million people's lifestyle data x SHARE LOUNGE, a place where ideas are born and shared x music culture scene] "MUSIC LOUNGE" will be held at Daikanyama T-Site "SHARE LOUNGE" on May 13th, June 12th, and June 26th--

CCC Marketing Inc. (Head office: Shibuya-ku, Tokyo; President and CEO: Makoto Tashiro; hereinafter referred to as "CCC Marketing"), a marketing solutions provider within the Culture Convenience Club (CCC) Group, will create a brand experience space that combines various group assets, such as lifestyle data from over 70 million T members, the TSUTAYA bookstore network across Japan, and a music-related lifestyle proposal business. In order to support consumer-centric communication for companies across the country, we are pleased to announce that we will be planning and hosting a "MUSIC LOUNGE" at our "SHARE LOUNGE"*1, which is based on the concept of "a place where ideas are born and shared." The "MUSIC LOUNGE" will be an event space where musical artists who embody the brand concept will be cast and perform live.

　For the first event, Suntory will welcome Suntory Spirits Limited (Headquarters: Minato-ku, Tokyo; President and CEO: Kanda Hideki; hereinafter referred to as "Suntory") to hold the "SUNTORY WORLD WHISKY Ao PRESENTS ~MUSIC LOUNGE~ PREMIUM TALK & LIVE EVENT" at Daikanyama T-SITE SHARE LOUNGE (Shibuya-ku, Tokyo) for three days: Friday, May 13, Sunday, June 12, and Sunday, June 26, 2022.

Formulated a communication plan to align with the essential message of "SUNTORY WORLD WHISKY Ao"
　CCC Marketing is promoting "SUNTORY WORLD WHISKY Ao" as "new value born from the encounter of diverse personalities. The excitement and inspiration that comes from it. To realize this communication concept, we took advantage of the characteristics of Daikanyama T-Site's SHARE LOUNGE, which is based on the concept of being a place where ideas are born and shared, to create a space where people can experience cross-talk and live performances with artists and creators both online and offline.

At this year's "MUSIC LOUNGE," attendees will be able to sample "SUNTORY WORLD WHISKY Ao" while watching talk sessions with musicians, film directors, and creators. We will provide an opportunity to experience "new stories" that are born when the individuality and talent of artists active in the music world meets creators living in different cultures. Additionally, we will be communicating with customers both on and off-line through a special event page, information dissemination on the official Daikanyama T-Site Instagram account, live streaming of the session on the official Daikanyama T-Site YouTube channel, and distribution of an event report in Rolling Stone Japan magazine*3.

　Starting with "SUNTORY WORLD WHISKY Ao PRESENTS ~MUSIC LOUNGE~," CCC Marketing will combine various group assets, such as lifestyle data collected from consumers, the CCC Group's real customer contact points, and its lifestyle proposal business related to music and publishing, to create projects that cater to the lifestyles of each individual customer. He continued, "Turn unique data into solution power. With this as our key message, we aim to be a company that solves the problems of various companies across the country.

"SUNTORY WORLD WHISKY Ao PRESENTS ~MUSIC LOUNGE~" Event Overview
Venue: Daikanyama T-Site Bookstore "SHARE LOUNGE"
Online streaming: Free live streaming will be available on Daikanyama T-Site's official YouTube channel

[Part 1]
Date and time: Friday, May 13, 2022, 20:00-21:00
Musician Ryosuke Nagaoka and film director Kiyoshi Kurosawa

[Part 2]
Date and time: Sunday, June 12, 2022, 17:00-18:00
Musician Ryohu x Designer Yuji Okamoto

[Part 3]
Date and time: Sunday, June 26, 2022, 17:00-18:00
Musician Kengo Kakudate (Yogee New Waves) x Filmmaker/musician Kento Yamada

For details, please see the URL below.

*Please note that infection prevention measures will be taken at this event to minimize the risk of infection with COVID-19. In the future, the content, including whether the event will be held or not, may be changed depending on the policies of the government and local governments and the spread of the virus.

SHARE LOUNGE, operated by the CCC Group, opened in November 2019 at TSUTAYA BOOKSTORE Shibuya Scramble Square with the concept of "a place where ideas are born and shared." Since then, it has gained support from customers in the context of an era in which working styles have changed due to the COVID-19 pandemic, and has expanded to 15 locations both in Japan and overseas, including TSUTAYA Tamachi Ekimae and Futako Tamagawa Tsutaya Electrics.
In December 2021, Daikanyama T-Site celebrated its 10th anniversary and reopened as Daikanyama T-Site SHARE LOUNGE. Surrounded by books selected by Tsutaya Bookstore concierges and with views of the greenery outside the window, this comfortable and intellectually stimulating space supports "freedom of work style in the age of the individual."

This magazine is published by CCC Music Lab Co., Ltd. (CEO: Suganuma Hiromichi), which operates the CCC Group's music-related lifestyle proposal business and develops new business models. Founded in San Francisco, USA in 1967, Rolling Stone magazine has been at the forefront of global pop culture for over half a century. Currently, the brand is widely distributed in 15 countries around the world, including Japan, through magazines, websites and events. The Japanese edition was first published in 2007, and in 2017 the CCC Group acquired the license and launched a new edition. We aim to make suggestions that will make your music life more enjoyable and fulfilling.

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CCC Marketing provides brand marketing support by combining group assets

Inquiries regarding this matter
CCC Marketing Co., Ltd.
Public Relations Officer: Nakagawa
TEL: 03-6800-4464