TSUTAYA's original brand "HEDERA" releases its third fragrance goods series, "INSPIRATION," on January 31st! A lifestyle proposal for "enjoying fragrances"

2023.01.31 Press Releases
Culture Convenience Club Co., Ltd.

-Available at Tsutaya bookstores nationwide, TSUTAYA, TSUTAYA BOOKSTORE, and online stores-

Culture Convenience Club Co., Ltd. says that TSUTAYA's original brand "HEDERA" is "like ivy that clings to flowers, we want it to be an item that will be close to you and add color to your daily life. We will be releasing our third fragrance product, "INSPIRATION," which is an original fragrance created in collaboration with perfumers, based on the concept of "inspiration."The reed diffusers, fabric mists, and new hand creams (three varieties in total) containing two of the existing scents will be available for purchase from Tuesday, January 31st at select Tsutaya Bookstores, TSUTAYA, and TSUTAYA BOOKSTORE stores nationwide, as well as on the TSUTAYA online shopping site.

"HEDERA" Fragrance 3rd Series "INSPIRATION":

■The "HEDERA" fragrance is an original fragrance created with the image of a reading scene in mind.

In February 2022, we launched our first room fragrance, "ESSAY," to allow you to enjoy the scent even more while reading a book at home or sitting at your desk. The second fragrance to be added is "GOODNIGHT STORY," which features a calming scent created by blending several types of herbs. This time, as the third release, we will be releasing an original fragrance called "INSPIRATION," which is a refreshing green floral fragrance.

"Inspiration" is an intuitive flash of inspiration. A refreshing scent that inspires inspiration and creative thoughts, just like an idea book. The name of the fragrance reflects our desire for you to enjoy the sensation of having your five senses and sensibilities sharpened.

Just like perfume, the fragrance has a three-layered structure consisting of top notes, middle notes, and bottom notes. This fragrance blending method allows you to enjoy the deep, natural changes in scent.
In addition, since this product is made domestically using only ingredients approved for use in cosmetics, it is a product that is kind to both people and the environment.

■HEDERA's new product "INSPIRATION", hand cream (3 types) Product details
・Reed diffuser (150ml) Price: 2,750 yen (tax included)

This reed diffuser comes in a simple square glass bottle and features grey reeds for an elegant look. The minimalist design makes it suitable for a variety of room types. The reeds are made of acrylic felt, so washing and drying them will enhance the fragrance. It can also be reused.

・Fabric Mist (200ml) Price: 1,650 yen (tax included)

A fabric mist that deodorizes and fragrances. It can be used not only on fabric products but also as an air mist, so you can spray it anywhere you like and enjoy the scent.

・Hand cream (30g) Price: 1,540 yen (tax included) 3 types in total

Hand cream containing moringa oil and allantoin. It creates a firm film to protect your skin, yet has a non-sticky texture that makes it easy to apply.
To coincide with the release of the "INSPIRATION" series, the already available "ESSAY" and "GOODNIGHT STORY" scents will also be available.

■TSUTAYA original brand "HEDERA"

Our original brand "HEDERA" was launched in October 2017 as a stationery brand offering staplers, scissors and other items featuring sharp and functional designs aimed at "adult women."Since then, under the slogan "HEDERA for students too," the company has continued to expand its stationery lineup every year, offering more practical items such as notebooks and loose-leaf paper, as well as writing instruments based on the concept of "making the hands of adult women look beautiful."　
Then, in February 2022, in addition to stationery, fragrances were added to the lineup as miscellaneous goods for the first time. "Like ivy clinging to flowers, we want our products to be an item that will be close to you and add color to your daily life. With this new concept, we will continue to propose items that suit our customers' lifestyles.

Materials related to this matter

TSUTAYA's original brand "HEDERA" releases its third fragrance goods series, "INSPIRATION," on January 31st! A lifestyle proposal for "enjoying fragrances"

Inquiries regarding this matter
Culture Convenience Club Co., Ltd. Public Relations Office
TEL: 03-6800-4764 MAIL: tsutaya_pr@ccc.co.jp