Lifestyle media "MADURO ONLINE" joins CCC

2024.03.04 Press Releases
Culture Convenience Club Co., Ltd.

Culture Convenience Club Co., Ltd. (Head office: Shibuya-ku, Tokyo; President and COO: Yasunori Takahashi; hereinafter referred to as "CCC") is pleased to announce that it has acquired the business of the lifestyle media platform "MADURO ONLINE", which was operated in collaboration with Cyber Buzz Inc. (Head office: Shibuya-ku, Tokyo; President and CEO: Akinori Takamura), and that MADURO ONLINE will join CCC as of April 1, 2024.

CCC and Cyber Buzz began collaborating in September 2023 to make "MADURO ONLINE" the official media for "CCC OUTDOOR LAB," which carries out various activities to make the outdoors a culture. CCC has decided to acquire the business of "MADURO ONLINE" to strengthen its information dissemination and lifestyle proposals as a media outlet specializing in car life and the outdoors.

Going forward, "MADURO ONLINE" will expand its content by incorporating information on new genres such as EVs and motorsports, as well as events hosted and products produced by the CCC Group, based on its existing content. Additionally, it aims to create synergy between MADURO ONLINE and approximately 20 magazines published by the CCC Group, including Camping Goods Magazine, LE VOLANT, and OUTDOOR Asobi-kuru, proposing new lifestyles in the car and outdoor sectors from the perspective of active living and recreation.

About "MADURO ONLINE"

MADURO ONLINE offers a dream-like lifestyle. From the perspective of active living and recreation, it covers information on fashion, cars, motorcycles, the outdoors, spending time with family and friends, and hobbies. It delivers daily content as a "positive and uplifting media platform" that brings to life a new era with a dreamlike reality. MADURO ONLINE hopes that its exciting content will inspire readers to enjoy their everyday lives even more.

About "CCC OUTDOOR LAB"

We launched the "CCC OUTDOOR LAB" project in August 2022, positioning the outdoors, which has the appeal of bringing people of all ages together while cherishing nature and allowing them to coexist with nature, as one of our new lifestyle proposals. Going forward, we will continue to collaborate with various companies and local governments to create opportunities for many people to enjoy the outdoors, with the aim of making the outdoors a part of Japanese culture.

Materials related to this matter

Lifestyle media "MADURO ONLINE" joins CCC

Inquiries regarding this matter
Culture Convenience Club Co., Ltd.
Public Relations Office
TEL: 03-6800-4764 / MAIL: inquiry@ccc.co.jp