CCC and Osaka Bulleteon enter into a marketing partnership agreement to revitalize the local area
2025.10.01
Press Releases
Culture Convenience Club Co., Ltd./Panasonic Sports Co., Ltd. Osaka Bulleteon
-Creating new value in the region through the power of sports-
Culture Convenience Club Co., Ltd. (Head office: Yokohama City, Kanagawa Prefecture; President and CEO: Yasunori Takahashi; hereinafter referred to as "CCC") and Panasonic Sports Co., Ltd. (Head office: Chiyoda Ward, Tokyo; President and CEO: Kubota Tsuyoshi) have entered into a marketing partnership agreement with the aim of revitalizing the region, centered around Hirakata City, the hometown of Osaka Boultheon, a professional volleyball club operated by Panasonic Sports.
This initiative marks the first marketing partnership agreement with the SV League, Japan's top volleyball league, and aims to create new value rooted in the local community through collaboration between Osaka Bulleteon, a community-based sports team, and CCC, whose strengths lie in lifestyle proposals and database marketing.
Osaka Bulleteon aims to further deepen connections with local activities and fans, while CCC is focused on developing marketing support solutions that will help sports teams grow. Both companies have ties to Hirakata City, and by combining their strengths, they have decided to start a collaboration that will expand the possibilities for new co-creation rooted in the local community.
Main Initiatives
(1) Collaborative project with Hirakata T-SITE
We will achieve a fusion of sports and lifestyle through events, exhibitions, workshops and other activities that local residents and fans can participate in.
(2) Marketing initiatives linking stores and digital
We will utilize CCC's physical stores and digital platforms to create multifaceted points of contact with fans.
(3) Initiatives to improve customer value using V POINT
V POINT will be used for experiences such as watching games and purchasing merchandise to increase fan engagement and also implement database marketing measures.
Through this initiative, CCC and Osaka Bulleteon will work with local businesses and residents to create a model case for regional revitalization centered on sports. As a team and company beloved by the local community, we will continue to contribute to the realization of a sustainable local community.
[Culture Convenience Club Co., Ltd.]
HP:https://www.ccc.co.jp/
CCC, whose vision is to be "the world's best planning company," founded TSUTAYA BOOKS Hirakata in Hirakata City, Osaka Prefecture in March 1983 and established the company in September 1985. This year marks our 40th anniversary. For companies, we offer a solutions business that aims to solve problems by utilizing intellectual capital, a consulting business that creates new value through partnerships and generates new business opportunities, and for consumers, we offer a retail and style business that accumulates intellectual capital while providing new value.
[Osaka Bulleion]
Official website:https://www.osaka-bluteon.com/
A men's volleyball team founded in 1951 and based in Hirakata City, Osaka Prefecture. The club's former name was Panasonic Panthers. The club has won the V.League seven times (including the Japan League), the Emperor's Cup five times, and the Kurowashiki Cup 13 times, and has produced numerous players for the Japanese national team. The team will participate in the 2024-25 Daido Life SV.LEAGUE MEN, which began in October 2024, and will undergo a rebranding process to coincide with the start of the SV.LEAGUE. The club name will be "Osaka Brutéon," which means eternal blue, and the club aims to be a global club with an eye on the world.
■ Materials related to this matter
CCC and Osaka Bulleteon enter into a marketing partnership agreement to revitalize the local area
■ Inquiries regarding this matter
Culture Convenience Club Co., Ltd.
Public Relations Department
TEL: 045-522-8154
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