CCC MK HOLDINGS launches "Food Sustainability Forum 2025"
2025.10.09
Press Releases
CCC MK HOLDINGS Co., Ltd..
-The first demonstration experiment will be the "Ethical Food Fair" held at Daikanyama T-SITE-
CCC MK HOLDINGS Co., Ltd. (Head office: Yokohama, Kanagawa Prefecture; President and CEO: Yasunori Takahashi ) is working on a co-creation platform called "V Everyone's Ethical Food Lab" (https://ethicalfoodlab.tsite.jp/Based on the knowledge gained from the Food Sustainability Forum 2024 held in 2024, the Food Sustainability Forum 2025 will be launched to examine how to communicate the appeal of ethical products so that consumers can empathize with them and be led to purchase them.
As the first step, we will be holding a demonstration experiment, the "Ethical Food Fair," at Daikanyama T-Site (Shibuya-ku, Tokyo) from Friday, October 10th to Thursday, October 16th, 2025.
The Food Sustainability Forum 2024 revealed that Japanese consumers rarely choose ethical products based on their "social value" alone, and that promoting ethical products in relation to the value of the food itself, such as deliciousness, enjoyment, quality, health, and brand value, increases purchasing motivation.
Based on this knowledge, the Food Sustainability Forum 2025 will examine how ethical products can be presented on the sales floor so that they are perceived as valuable by consumers and lead to purchases, including through product POP and creative design. In this demonstration experiment, the ethical food standard "Food Evaluation" (https://ethicalfoodlab.tsite.jp/project1/), the following seven themes will be covered. In addition, before starting the pilot project, we prepared multiple messages for each of the seven ethical themes that linked the ethical value of the products to their value to consumers. Based on this, a survey will be conducted among 2,000 consumers, and the message that resonates most with them will be selected and used in in-store POP displays at the Ethical Food Fair.
Seven ethical themes
・Sustainable seafood
・Organic
・Fair trade
・Animal welfare
・Plant-based food
・Upcycled food
・Sustainable cocoa
The Food Sustainability Forum 2025 will include the participation of a diverse range of industry partners, with plans to expand the participation in the forum in the future. Through cross-industry collaboration with food manufacturers, distributors, IT solutions, and others, we will continue to create an ethical food market and explore "ethical value for consumers."
・S&B Foods Co., Ltd.
・Kewpie Corporation
・Nichirei Foods Co., Ltd.
・Nichirei Fresh Co., Ltd.
・Hitachi Solutions, Ltd.
・Mizkan Holdings Co., Ltd.
・Meiji Holdings Co., Ltd.
*Listing order is alphabetical.
In the first demonstration experiment, 22 products related to seven ethical themes will be displayed in stores at Daikanyama T-SITE, and will be sold together with messages that resonate with consumers to verify changes in purchasing behavior. Following the demonstration at Daikanyama T-SITE, the company plans to roll out similar initiatives to regular supermarkets.
CCC MK HOLDINGS will work with all stakeholders involved in food, including consumers, manufacturers, and distributors, to promote ethical food in society and contribute to creating a sustainable food cycle that will connect to the future through the activities of "V Everyone's Ethical Food Lab."
・Event period: Friday, October 10th to Thursday, October 16th, 2025
・Venue: Daikanyama T-SITE, Building 3, 1st floor (17-5 Sarugakucho, Shibuya-ku, Tokyo)
・Products: 22 products based on ethical themes
| Manufacturer name | Product name | Ethical Theme |
|---|---|---|
| Nichirei Fresh | Miraikura | Plant-based food |
| Nichirei Foods/Brewlab.108 | #2101 Men ~Make Noodles Delicious Again!~ | Upcycled Food |
| Meiji | Meiji Milk Chocolate | Sustainable Cocoa |
| Meiji | Agroforestry Milk Chocolate | Sustainable Cocoa |
| Meiji | The Cacao Nutty Cacao | Sustainable Cocoa |
| Meiji | The Cacao Fruity Cacao Latte | Sustainable Cocoa |
| Meiji | The Cacao Floral Cacao Latte | Sustainable Cocoa |
| Kewpie | Kewpie Free-Range Egg Mayonnaise | Animal Welfare |
| Kewpie | GREEN KEWPIE Plant-based mayonnaise | Plant-based food |
| Kewpie | GREEN KEWPIE Plant-Based Caesar Salad Dressing | Plant-based food |
| Kewpie | GREEN KEWPIE Plant-based Sesame Dressing | Plant-based food |
| Kewpie | Kewpie Healthy Bones | Upcycled Food |
| Mizkan (ZENB) | ZENB PASTA SAUCE Veggie Bolognese with aromatic vegetables | Plant-based food |
| Mizkan (ZENB) | ZENB PASTA SAUCE Rich mushroom vegetable cream | Plant-based food |
| Mizkan (ZENB) | ZENB HAPPEA Cocoa Flavor | Plant-based food |
| Mizkan (ZENB) | ZENB HAPPEA Caramel Flavor | Plant-based food |
| Mizkan (ZENB) | ZENB HAPPEA Maple Flavor | Plant-based food |
| S&B Foods | ORGANIC SPICE Organic Black Pepper (Coarsely Ground) | Organic/Fair Trade |
| S&B Foods | ORGANIC SPICE Organic Cinnamon (Powder) | Organic/Fair Trade |
| S&B Foods | ORGANIC SPICE Organic Basil | Organic/Fair Trade |
| S&B Foods | Genuine chicken stock | Upcycled Food |
| S&B Foods | Fresh herbal tea lemongrass and mint | Upcycled Food |
Materials related to this matter
CCC MK HOLDINGS launches "Food Sustainability Forum 2025"
Media Inquiries
CCC MK HOLDINGS Co., Ltd.
Business Public Relations Group
TEL: 045-522-8174／MAIL: cccmkpr@ccc.co.jp
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