First store in Tohoku! "TSUTAYA Conditioning PILATES Sendai Arai Store" opens July 1st (Wednesday)

2026.06.05 Press Releases
Culture Experience Co., Ltd.

—A Pilates specialty studio at "TSUTAYA Conditioning," a gym that focuses on "harmonizing mind and body.""Easy Pilates" - Women only, small class sizes, beginners welcome. —

Culture Experience Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Shinichiro Kamaura; hereinafter referred to as "CX") will open its first "TSUTAYA Conditioning PILATES" store in the Tohoku region inside "TSUTAYA Sendai Arai Store" on Wednesday, July 1, 2026. In preparation for its opening, "TSUTAYA Conditioning PILATES Sendai Arai Store" is currently holding trial lessons.

TSUTAYA Conditioning:https://tc.tsite.jp/

TSUTAYA Conditioning PILATES:https://tc.tsite.jp/pilates/top

About "TSUTAYA Conditioning PILATES Sendai Arai Store"

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"TSUTAYA Conditioning PILATES" is a women-only machine Pilates studio that mainly offers beginner-friendly lessons, born from "TSUTAYA Conditioning," a lifestyle gym with the concept of "harmonizing mind and body."Our small-group lessons using specialized machines help to bring out the body's natural functions and support improved posture and core strengthening. Furthermore, we have added a book lounge surrounded by carefully selected books, offering a high-quality experience where you can harmonize your mind and body not only through exercise but also by engaging with beauty, food, and knowledge. We offer a new kind of experiential value that goes beyond mere exercise, helping to create a healthier daily life.

"TSUTAYA Conditioning PILATES Sendai Arai Store," the first store of its kind in the Tohoku region, will be located in an area of Sendai City that is experiencing a surge in new families due to its development as a residential area. It will be located next to "TSUTAYA Sendai Arai Store," which is popular with many female customers, especially those raising children. Building upon our existing value as a book and cafe, we are adding a new value: physical and mental conditioning through machine Pilates. We aim to propose a lifestyle that cultivates your own unique physical condition in your daily life.

Features of "TSUTAYA Conditioning PILATES Sendai Arai Store"

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1) Lessons for women only, in small groups.
We offer approximately 100-120 lessons per month, led by experienced instructors, providing thorough instruction for beginners. Since the classes are for women only and are conducted in small groups, even those who are experiencing machine Pilates for the first time or those who don't have much exercise experience and lack confidence can participate with peace of mind.

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2) You can freely use the book lounge for 60 minutes before and after your lesson. Relax in our "stress-relieving chairs."
For 60 minutes before and after your lesson, you can enjoy reading in our book lounge, which is stocked with books on the themes of exercise, beauty, food, and lifestyle. Additionally, the book lounge is equipped with Wi-Fi and power outlets, making it suitable for studying or as a workspace.
We have also introduced a fully automatic stretching machine called the "Toning Chair," which allows you to relax and loosen your entire body's muscles simply by sitting in it during breaks from exercise, work, or studying.
*The book lounge is available only during business hours.

3) We offer a reservation-only system and various multi-session plans.
Lessons are by appointment only; please book your desired lesson date and time through our dedicated reservation website. You can cancel your reservation yourself through the reservation website up to one hour before your scheduled time, so you can cancel without using up a session if something unexpected comes up, giving you peace of mind. Additionally, you can choose between a plan with 4 sessions per month or 8 sessions per month, depending on your preferred pace. If you wish to use the service beyond your monthly limit, you can take additional lessons for a fee of 3,850 yen per lesson.

"TSUTAYA Conditioning PILATES" aims to propose a healthy lifestyle that balances mind and body through "experiences" such as machine Pilates.

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We are currently accepting applications for our OPEN membership, which offers free registration and a permanent 1,100 yen discount on monthly fees, for the first 120 applicants.
Also, a free trialOfficial websiteReservations are now being accepted.

[Store Overview]
Address: 3-3-28 Nanairo no Sato, Wakabayashi-ku, Sendai City, Miyagi Prefecture
TEL: 022-745-1700
Opening hours: 9:00 AM - 9:00 PM (Open all year round except for New Year's holidays)

Official website:https://tc.tsite.jp/pilates/0536

Fee:
[4 lessons] Monthly fee: 13,200 yen (tax included) / [8 lessons] Monthly fee: 19,800 yen (tax included)
- You can take any number of lessons within the month.
• You can use the book lounge for 60 minutes before and after your lesson (during business hours).
*For more detailsOfficial websitePlease take a look.

■Documents related to this matter

First store in Tohoku! "TSUTAYA Conditioning PILATES Sendai Arai Store" opens July 1st (Wednesday)

■Inquiries regarding this matter
Culture Experience Co., Ltd. Public Relations Department
TEL: 045-522-8154 MAIL: cx_press@cl-ex.co.jp

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